We are mother and daughter, both with a strong drive and an indomitable curiosity. We are passionate about entrepreneurship and know that the combination of our personalities and professional experience is the key to our business idea. It all started when we discovered a need and a changed behavior among our customers. They wanted fast results and more accessible times than those in traditional beauty salons of the time. Our goal was to make beauty more accessible to everyone – a beauty concept for the modern person in mid-life.

We also chose to focus on eyebrows, a small area of ​​the face that makes a big difference. With us, you should be able to easily sit down and get customized treatments and a unique product collection delivered by experts who love their craft. When we discovered the benefits of threading, the world's oldest hair removal method, the pieces fell into place.

In November 2013, the first Rapide Brow & Lash Bar opened in Stockholm, and more were on the way. As a new profession and business model grew, we understood how important Rapide Academy would be. At the core of our business is that we internally train all our staff so that we can remain leaders in our field.

Today, Rapide is a natural meeting place where a wide customer segment takes advantage of our offer and knows what they are getting when they visit us. We are happy to strengthen the confidence of our customers, build relationships and deliver the best beauty experience every day. Our goal is to continue to focus on what we do best – your lashes and eyebrows.